Chic in Knit
Knitwear has been at the heart of our collection since 1972, lovingly designed in Munich. Discover our curated selection of unique, one-of-a-kind knit styles – a perfect fusion of tradition and innovation. Our hero material takes centre stage in monthly drops, reimagined in every form: from classic jumpers and cardigans to coats, trousers, and skirts. Whether clean or bold, for summer or winter, in cotton or cashmere, you’ll find your perfect knit piece here – crafted to last for years.
shop Chic in KnitsIconic Yarn Mix
True to its name, this yarn mix is simply iconic! For every drop, our design team handcrafts it by twisting threads in nuanced shades, creating distinctive knit pieces with unparalleled colour depth. Each Iconic Yarn Mix piece is a true original – lightweight, colourfast, and luxuriously comfortable.
shop Iconic yarn mix PiecesArtisanal Highlights
These handcrafted treasures embody decades of knitting expertise: crochet designs, macramé and net-inspired textures, fringe details, intarsia, and delicate embroidery. Ideal for elevating your summer wardrobe, each artisanal piece adds an exclusive, individual touch to your outfit.
shop Artisanal HighlightsBrowse our knitwear stars and find the perfect style to complete your look!
Knits – our DNA
Discover Unique Knitwear Styles
Premium-quality knitwear is the cornerstone of Oui. For over 50 years, we’ve shaped the world of knit fashion with meticulously crafted casual designs that blend artisanal craftsmanship with contemporary aesthetics. Each piece reflects decades of expertise and an obsession with detail, balancing timeless classics with modern essentials.
Love relaxed elegance and cosy comfort? Our collection of soft jumpers and stylish knit jackets will captivate you. With luxe materials and enduring designs, our pieces are perfect for those who prioritise both style and ease.
Versatile for every season – ideal for chilly days or layering during transitional weather. In summer, opt for breathable crochet styles or lightweight fine-knit variations from our curated range of artisanal pieces – keeping your look effortlessly sharp.
Variety for Every Taste
From classic crewnecks to elegant V-necks or turtlenecks, our jumpers and knit jackets come in endless cuts. We regularly update our range with fresh designs, spanning cropped to longline, understated to bold.
Styling Inspiration
Knits are fashion’s chameleons: pair them with denim, skirts, or layer under jackets. Draw inspiration from our campaign imagery in our Shop the Look category or have a look at the influencer styles and articles in our magazine, all packed with outfit ideas.
Colours & Textures
Neutral tones or vibrant statement hues, our palette caters to all. Standouts include exclusive knit patterns, like hand-twisted uniques from our Iconic Yarn Blend, ensuring each piece is lightweight, colourfast, and irresistibly soft.
Pattern lovers will adore stripes, animal prints, or traditional Nordic motifs. Detail enthusiasts can explore embellishments like sequins, wrap details, or intricate knit structures.
Timeless Essentials
Bestsellers like RUBI, LAFONYA, and KEIKO are designed to last, season after season.
Pure Luxury: Cashmere & Wool
For exclusive tastes:
• 100% brushed cashmere: featherlight and sumptuously soft
• 70% wool / 30% cashmere: durable yet super gentle on the skin
Both offer temperature regulation, breathability, and gentle warmth – natural comfort at its finest.
Explore our knitwear highlights now!
