Our colleague Anna was in the American metropolis this year and shares her travel and outfit tips with you, matching our new collection.

Lena Terlutter shows you her favorite looks that combine monochrome chic and modern glamour - perfect for every occasion, whether day or night. 

Cozy season is coming! With our new knitwear styles, elegant coats and trendy jackets, you'll be ready for the cooler days. Let our influencer Lena Terlutter inspire you! 

Creating innovative knitwear pieces that inspire and enhance personal style is our mission. That's why we knit daily and test new twists to develop something unique, like our iconic yarn mix.

Lush rainforests, beautiful sandy beaches and the world's best surf spots - those are the must-sees and must-dos for your next Hawaiian vacation. 

This pasta dish is our colleague Inga's speciality, because it tastes so wonderfully like Italian summer that you simply have to love it. Get your cooking utensils ready - for the tastiest pasta ever and plenty of Amalfi vibes. 

Along with our Café Paris capsule, our influencers show you how they style the French-inspired cardigans for their coffee run.

Join us on a trip to the French capital: we reveal our favourite spots for really good coffee, croissants and more - tested by us and found to be formidable!

No matter how you celebrate Valentine's Day - with this simple 5-step make-up tutorial and the right outfit, it's guaranteed to be something really special!

The sophisticated peach shade stands for warmth and connection - and will take the fashion world by storm this year. We'll show you the most beautiful pieces in this it colour and how you can combine them!

Just as our essentials are the basis of beautiful looks, our employees are the foundation of our company. That's why we brought the two together for the launch of our new essentials - and photographed the pieces on our design team members. Curtain up for our new all-time classics!

How do I wash viscose? How do I dry silk properly? Whichever questions you might have about taking care of your favourite garments, we got the answers! In our detailed laundry care guide, we will tell you everything you want to know about washing, drying, ironing, steaming and co.

What makes our return to the office after the summer vacation all the more exciting? The right office looks! That's why, during our Influencer Week from September 11 to 15, each day one of our Oui Family members will be presenting her personal on-duty style. From pinstripe suits to knitted sets to cotton shirts and vests: the perfect inspiration for your work wardrobe, preparing you for all your upcoming projects and deals to close!

Cool, edgy, with lots of oversized and layered looks – Elas style is definitely unique. On her Instagram account @stilblock, she shares her casual outfits with over 35,000 followers on a daily basis. In an exklusive interview, we asked her everything you’ll need to know: How did it all start in the first place? What does her life look like, apart from Instagram? What’s her best fashion advice?

We paid our longtime campaign photographer Johannes Graf, aka Jonny, a visit in his Munich-based studio. He talked to us about his fascination for analog photography, the smell of wood and his desire to do something useful for society.

Inspired by our Bonfire Bazaar collection, travel blogger Yvonne from @lovelyforliving gives you an exclusive tour through Marrakesh and reveals the most breathtaking sights, tastiest food spots and need-to-know-facts.

Oui celebrate art! From painters for whom dreams are the starting point of their work to authors who deal with the modern world of work: We take our Atelier Azur collection as an opportunity to introduce you to the works of six young female artists who captivate us and who you should definitely get to know. Raise the curtain on our artists!